How To Write A Blog Post

“A writer writes not because he wants to say something, but because he has something to say,” F. Scott Fitzgerald argued.

Once you decide to start blogging, you don’t have to be one of the greatest writers of all time, like Fitzgerald. You don’t even need to be a professional writer. It is enough just to “be in the subject”, i.e. be well versed in the issues that you plan to cover in the blog.

Each article makes it possible to complete one or several tasks at once that you set for yourself when creating a blog. What are these tasks? For example, you want to increase your credibility as a professional, advertise your brand, improve your site’s SEO, or better understand your audience.

Before you start writing a blog post, you need to build a structure for your content. To understand how this is done, you can read our complete guide on how to start blogging from scratch, or integrate it into your site.

And then you can start writing. Below we will show you how to write a blog article and provide some examples of such articles for visual inspiration.

How to write a blog post

To write a great post and grab the attention of your readers, follow these steps:

01. Define your audience

02. Select the topic you want to write about

03. Perform a Keyword Analysis and Refine the Topic

04. Explore your chosen topic

05. Come up with a captivating headline

06. Create content structure

07. Write engaging text

08. Select the relevant images

09. Implement calls to action

10. Optimize your article for SEO

11. Go through the content again

12. Promote the article

01. Define your audience

You are not just writing in the air, you are trying to convey some idea to those for whom it is important or useful to know. So who are you writing for? What interests them? Before you write the first word on paper, you need to answer these questions.

For example, you have your own bakery. In this case, your audience may be those who are interested in ideas for organizing a home party, recipes for unusual pastries, baking master classes and much more. But how do you understand what exactly people want? Reading some successful blogs in the same industry as yours will help here. This will give you an idea of ​​the content they post.

By researching a niche and analyzing the information received, you can understand your potential reader and determine the type of content that you will publish for them.

02. Select the topic you want to write about

There are many factors to consider when choosing a topic. Continuing with the bakery example, suppose you decided to write about a chocolate chip cookie. It’s a great start, but not enough yet. Next, you need to choose the format of the article, which are as follows:

Step-by-step guide: how to bake chocolate chip cookies from scratch

A personally compiled list: the best chocolate chip cookie recipes

Tips & Tricks: How to Bake Super Yummy Chocolate Chip Cookies at Home

Definition Explanation: What Are No-Bake Chocolate Chip Cookies?

Trending: The Best Chocolate Chip Cookie Recipes of 2019

Announcement from the company: a new collection of chocolate chip cookies has been released.

If you scroll down to the bottom of the article, you can see real-world example articles for each of these formats. Use them for inspiration – they give you a general idea of ​​how to structure the material.

03. Perform a Keyword Analysis and Refine the Topic

After you have decided on the general direction of the article, it is a good idea to find out the chances of the chosen topic of success in the search engine results, i.e. how to make your article see as many people as possible.

To do this, you need to do keyword research – this is the most important component of SEO (search engine optimization) for articles and in general any content posted on the web. This is a guide to help you see which terms will potentially get the most results in certain Google searches.

Keywords are short phrases such as “chocolate chip cookie recipes” or “ingredients for chocolate chip cookies.” The choice of words in an article should entirely depend on which keywords you decide to use. If you’re unsure of which keywords to choose, these free SEO optimization tools can help you.

04. Explore your chosen topic

The next step is to take a deeper look at the content and understand what is already written on the web based on the same keywords you have chosen and their search results. To do this, examine the first few pages of search results. This will help you figure out which subtopics and important points are being addressed.

A combination of external research and your own knowledge of the topic will help you write the most comprehensive article on the Internet. As a result, Google will reward you generously, customers will thank you, and you will gain invaluable new skills. There is simply no better trio – we checked!

05. Come up with a captivating headline

We’ve all heard the phrase, “Don’t judge a book by its cover.” Unfortunately, in life, most of the time this doesn’t work, especially when it comes to headlines. You need to hook your readers from the very beginning with a compelling title for your article. This will increase the likelihood that they will even open it and read it.

Your headline should stand out favorably against the background of similar articles on the Internet. He should be thought-provoking, provoke emotions, shock, annoy, or be blunt.

06. Create content structure

Now it’s time to create a structure in which you will fit your content. This will help you keep your thoughts “in check” and stay on topic.

First, define the subheadings – these are the structural components of your article that will help you break up your text into easy-to-read, less-lengthy sections. This is the so-called “fast consumption” content. This means that subheadings should be short, concise and informative. If this is a step-by-step guide, for example, then clearly list all the steps:

1) Collect all the required ingredients; 2) Mix them and knead the dough; etc.

While this is just a sketch so far, subheadings are a key success factor for your article. In terms of importance, subheadings tend to rank second after headlines. At this stage, they should already be formed into the structure that will hold the entire text on itself.

In addition, at this stage, you can start writing the main points under each of the subheadings and in the introduction. This will help you formulate the ideas you want to share in your article.

07. Write strong text

And now you can feel free and print without stopping. At this point, you need to write the introduction and body copy.

Let’s start in order – with the introduction. From the very first few sentences, you need to try to grab the attention of readers. You can start with a suitable quote or statistic, tell a short life story or an interesting fact. Then set the tone for the story by briefly listing everything you’re going to talk about in the main body of the article. This will help readers understand why they should continue reading.

After that, start writing the main text, i.e. information under each of the subheadings. This is where you share your own knowledge and the results of previous research. Write on business, but interesting. Avoid unnecessary meaning and repetition.

This is not always necessary, but sometimes it is useful to write a conclusion, especially if the article is in the genre of storytelling or a significant volume. This can be done in the format of a short listing of key ideas in a list, or simply summarize in a couple of sentences. Be that as it may, try to end the article in a positive way.

08. Select the relevant images

In addition to carefully written text, effective photographs also help to impress the audience. Make one of the images the main one, and also use it for the article thumbnail – make it the first visual element that will have an effect on readers when they open the article or see its preview on the blog home page. Remember that photos should add value to the article, not serve as a standard placeholder. Therefore, it is best to avoid template images.

Wix allows you to add a professional photo gallery to individual articles. In addition, in the site editor you have access to more than 20 different categories of illustrative and other materials from Wix, Shutterstock and Unsplash right on the control panel – you can also add them directly to the article.

09. Implement calls to action

Include at least one clear goal or intent in your article regarding how you want to convert readers to monetize your blog. This is called a CTA or call-to-action (call to action). This is a link embedded in the article that encourages readers to take a specific action, for example, “Subscribe to the newsletter”, “Go to the store” or “Create a dream site.”

10. Optimize your article for SEO

The real SEO plan (also known as SEO) includes more than just the keyword research we did in Step # 3. To get your article (and your site!) To rank higher in certain search results, you need to do the following: scatter selected keywords throughout the article.

Let’s look at our long-standing example. Let’s say you selected “chocolate chip cookie recipes” as your keyword. In this case, you need to use this phrase in the post title, in the SEO title, in the URL (for example, chocolate-chip-cookie-recipes /), and in the article description. You also need to include it in the text below all images.

We also invite you to explore these SEO optimization tools and find other ways and possibilities that you can use to significantly increase the overall search performance of your article.

11. Go through the content again

At this point, you have already done a lot and almost achieved the desired result. However, grammatical errors or unprofessional content can ruin the entire article experience. Take the time and check the text and all the details again.

Ask a friend or colleague to help – let them also check the article for repetitions or unnecessary information that does not carry any semantic meaning. Quality is more important than quantity, and you need to strike this balance in the article, otherwise the readers will simply not be interested. When you finally feel like you’re done, the only thing left is to hit the publish button.

12. Promote the article

Congratulations! Your article has been published! However, this does not mean that potential readers will automatically see it. Now you need to try to get their attention, for which you will need tools such as mass mailing and posts on social networks.

Bulk email is the most common and probably the most underrated way to reach your target audience. The easiest way is to use Wix’s Email Marketing service, with which you can choose any ready-made template and create a beautiful newsletter in a couple of clicks. Among other things, it also allows you to create your own newsletter design from scratch, quickly integrate contacts and track statistics on sent emails.

Beyond the newsletters, a stable social media presence is everything. Without it, even the best marketing strategy won’t work. Wix’s Social Posting Service is just as simple and user-friendly as Email Marketing. You just need to choose a template, customize it in your own way, and you will receive a beautiful post, which can then be automatically shared on all social networks of your presence.

Yaqub Nipu

Hello, I am Yaqub Nipu a Search Engine Optimization (SEO) Expert from Bangladesh living in Dhaka. I have completed my post graduation (Major in Accounting) but I love to do the rank website in Google page#1 and now it’s my passion.

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