SEO Audit | Technical & Depth issues Fixation

SEO Audit is a very essential and the very first steps to find depth error and recommend the fix issues. Here is a sample of one of my client site Audit and recommendations;

Audit for sysco.com

Site Search:

Brand name found

Need to be fixed:

Response code:

http://www.syscofoodie.com/recipes-detail/?id=887 text/html 404 Not Found
http://www.syscofoodie.com/recipes-detail/?id=882 text/html 404 Not Found
http://chefreffoodie.com/recipes-detail?id=800 text/html; charset=iso-8859-1 404 Not Found
http://investors.sysco.com/annual-reports-and-sec-filings/annual-reports text/html 403 Forbidden
Forbidden
http://investors.sysco.com/annual-reports-and-sec-filings/news-releases/2018/02-12-2018-220114731 text/html 403 Forbidden
http://investors.sysco.com/annual-reports-and-sec-filings/events-and-presentations/upcoming-events text/html 403 Forbidden
http://www.syscofoodie.com/recipes-detail/?id=1653 text/html 404 Not Found
http://chefref.sysco.com/Recipes/Recipe.aspx?id=117 text/html; charset=utf-8 404 Not Found
http://chefref.sysco.com/Recipes/Recipe.aspx?id=1165 text/html; charset=utf-8 404 Not Found
http://investors.sysco.com/annual-reports-and-sec-filings/news-releases/2018/02-06-2018-220109105 text/html 403 Forbidden
http://www.syscofoodie.com/imperial-cooked-beets text/html 404 Not Found
http://www.syscofoodie.com/wp-content/uploads/flipbooks/6359-ChefRef_Foodie_Fall-2016/ text/html 404 Not Found
http://chefref.sysco.com/Recipes/Recipe.aspx?id=426 text/html; charset=utf-8 404 Not Found
http://www.syscofoodie.com/brazi-bites text/html 404 Not Found

Page Tiile :

-Below 30 charecters

https://sysco.com/ 1 Sysco 5
https://sysco.com/Terms.html 1 Terms of Use 12
https://sysco.com/Products/Solutions-And-Services/Multicultural-Resources.html 1 Multicultural 13
https://sysco.com/Products/Solutions-And-Services/Sysco-SHAPE.html 1 Sysco SHAPE 11
https://sysco.com/System-Usage-Policy.html 1 System Usage Policy 19
http://picaysalpica.sysco.com/Contact%20Us.html 1 Home | Contact Us 18
http://picaysalpica.sysco.com/ 1 Home 4
https://sysco.com/Customers/Who-We-Serve/Travel.html 1 Travel 6
https://sysco.com/About/Sysco-Today/News-Room.html 1 News Room 9
http://picaysalpica.sysco.com/News.html 1 Home | News, Tips and Trends 29
https://sysco.com/Customers/Who-We-Serve/Retail.html 1 Retail 6
https://sysco.com/Suppliers/Supplier-Partnerships/Supplier-Resources.html 1 Supplier Resources 18
https://sysco.com/Customers/Who-We-Serve/Healthcare-and-Senior-Living.html 1 Healthcare and Senior Living 28
https://sysco.com/Products/Products/Quality-Assurance.html 1 Quality Assurance 17
https://sysco.com/Customers/Who-We-Serve/Restaurants.html 1 Restaurants 11
https://sysco.com/Customers/Who-We-Serve/Government.html 1 Government 10
http://picaysalpica.sysco.com/618.html 1 Home | Recipes | Breakfast 28
https://sysco.com/About/Company-Profile/The-Sysco-Story.html 1 The Sysco Story 15
https://sysco.com/Privacy-Policy.html 1 Privacy Policy 14
https://careers.sysco.com/ 1 Sysco Careers 13

-Over 65 Charecters:

http://health.sysco.com/693.html http://health.sysco.com/693.html
http://health.sysco.com/677.html
http://health.sysco.com/516.html http://health.sysco.com/516.html
http://health.sysco.com/663.html http://health.sysco.com/663.html
http://health.sysco.com/661.html http://health.sysco.com/661.html
http://health.sysco.com/528.html http://health.sysco.com/528.html
http://health.sysco.com/533.html http://health.sysco.com/533.html
http://health.sysco.com/675.html http://health.sysco.com/675.html
http://health.sysco.com/620.html http://health.sysco.com/620.html
http://health.sysco.com/434.html http://health.sysco.com/434.html
http://health.sysco.com/Shape-January-2013.html http://health.sysco.com/Shape-January-2013.html
http://health.sysco.com/687.html http://health.sysco.com/687.html
http://health.sysco.com/470.html http://health.sysco.com/470.html
http://health.sysco.com/665.html http://health.sysco.com/665.html
http://health.sysco.com/526.html http://health.sysco.com/526.html
http://health.sysco.com/685.html http://health.sysco.com/685.html
http://health.sysco.com/454.html http://health.sysco.com/454.html
http://health.sysco.com/569.html http://health.sysco.com/569.html
http://health.sysco.com/524.html http://health.sysco.com/524.html
http://health.sysco.com/641.html http://health.sysco.com/641.html
http://health.sysco.com/671.html http://health.sysco.com/671.html
http://health.sysco.com/667.html http://health.sysco.com/667.html
http://health.sysco.com/639.html http://health.sysco.com/639.html
http://health.sysco.com/598.html http://health.sysco.com/598.html
http://health.sysco.com/506.html http://health.sysco.com/506.html
http://health.sysco.com/456.html http://health.sysco.com/456.html
http://health.sysco.com/573.html http://health.sysco.com/573.html
http://health.sysco.com/637.html http://health.sysco.com/637.html
http://health.sysco.com/588.html http://health.sysco.com/588.html
http://health.sysco.com/582.html http://health.sysco.com/582.html

Meta Description missing

http://picaysalpica.sysco.com/823.html http://picaysalpica.sysco.com/823.html
http://health.sysco.com/693.html
http://health.sysco.com/677.html
http://health.sysco.com/516.html
http://health.sysco.com/663.html
http://health.sysco.com/661.html
http://health.sysco.com/528.html
http://health.sysco.com/533.html
http://health.sysco.com/675.html
http://picaysalpica.sysco.com/Contact%20Us.html
http://health.sysco.com/620.html
http://health.sysco.com/434.html
http://picaysalpica.sysco.com/
http://health.sysco.com/Sysco-Shape-Newsletter.html
http://health.sysco.com/Shape-January-2013.html
http://picaysalpica.sysco.com/News.html
http://picaysalpica.sysco.com/722.html
http://picaysalpica.sysco.com/751.html
http://picaysalpica.sysco.com/692.html
http://picaysalpica.sysco.com/833.html
http://picaysalpica.sysco.com/618.html
http://picaysalpica.sysco.com/613.html
http://health.sysco.com/687.html
http://picaysalpica.sysco.com/671.html
http://picaysalpica.sysco.com/640.html
http://picaysalpica.sysco.com/666.html
http://picaysalpica.sysco.com/673.html
http://health.sysco.com/470.html
http://picaysalpica.sysco.com/606.html
http://picaysalpica.sysco.com/745.html
http://health.sysco.com/665.html

Meta Description Duplicate:

https://sysco.com/Products/Solutions-And-Services/Multicultural-Resources.html

https://sysco.com/Products/Solutions-And-Services/Culinary-and-Product-Solutions.htmlhttps://sysco.com/Products/Solutions-And-Services/Sysco-SHAPE.html

https://sysco.com/System-Usage-Policy.htmlhttps://sysco.com/Customers/Who-We-Serve/Travel.html

https://sysco.com/About/Sysco-Today/News-Room.html

https://sysco.com/Suppliers/Supplier-Partnerships/Supplier-Resources.html

https://sysco.com/Customers/Who-We-Serve/Healthcare-and-Senior-Living.htmlhttps://sysco.com/Products/Products/Quality-Assurance.html

https://sysco.com/Customers/Who-We-Serve/Restaurants.html

https://sysco.com/Customers/Who-We-Serve/Government.html

https://sysco.com/About/Company-Profile/The-Sysco-Story.html

https://sysco.com/Privacy-Policy.html

https://sysco.com/About/Company-Profile/Corporate-Social-Responsibility.htmlhttps://sysco.com/About/Company-Profile/Annual-Report.html

https://sysco.com/Products/Solutions-And-Services/Services.html

https://sysco.com/Products/Solutions-And-Services/Culinary-and-Product-Solutions/Supplies-on-the-Fly.html

https://sysco.com/Products/Products/Specialty-Meat-and-Seafood.html

https://sysco.com/Products/Solutions-And-Services/Technology-Solutions.html

https://sysco.com/Products/Products/Sysco-Brand-Family.html

https://sysco.com/Contact/Contact/Become-A-Customer.html

https://sysco.com/Contact/Contact/Contact-Us.html

https://sysco.com/Customers/Who-We-Serve/Food-Service-Management.html

https://sysco.com/Customers/Who-We-Serve/Leisure.html

https://sysco.com/Suppliers/Supplier-Partnerships/Supplier-Diversity.html

https://sysco.com/About/Our-People/Our-Management.html

https://sysco.com/Customers/Who-We-Serve/Higher-Education.html

https://sysco.com/Products/Products/Specialty-Produce.html

https://sysco.com/About/Our-People/Diversity-and-Inclusion.html

https://sysco.com/Products/Products/Product-Categories.html

-No Cannonical found:

https://sysco.com/https://sysco.com/Terms.html

https://sysco.com/Products/Solutions-And-Services/Multicultural-Resources.html

https://sysco.com/Products/Solutions-And-Services/Culinary-and-Product-Solutions.html

https://sysco.com/Products/Solutions-And-Services/Sysco-SHAPE.html

http://picaysalpica.sysco.com/823.html

https://sysco.com/System-Usage-Policy.html

http://health.sysco.com/693.html

http://health.sysco.com/677.html

http://health.sysco.com/516.html

http://health.sysco.com/663.html

http://health.sysco.com/661.html

http://health.sysco.com/528.html

http://health.sysco.com/533.html

http://health.sysco.com/675.html

http://picaysalpica.sysco.com/Contact%20Us.html

http://health.sysco.com/620.html

http://health.sysco.com/434.html

http://picaysalpica.sysco.com/

https://sysco.com/Customers/Who-We-Serve/Travel.html

http://health.sysco.com/Sysco-Shape-Newsletter.html

http://health.sysco.com/Shape-January-2013.html

https://sysco.com/About/Sysco-Today/News-Room.html

http://picaysalpica.sysco.com/News.html

https://www.sysco.com/dam/jcr:6ddb7e48-7b50-4e98-82e9-754e0f2cfcf3/Sysco-At-A-Glance-Infographic.pdf

http://picaysalpica.sysco.com/722.htmlhttps://sysco.com/Customers/Who-We-Serve/Retail.html

https://sysco.com/Suppliers/Supplier-Partnerships/Supplier-Resources.html

https://sysco.com/Customers/Who-We-Serve/Healthcare-and-Senior-Living.html

https://sysco.com/dam/jcr:ec89fe75-73a1-4e94-a108-06e287d96fe3/Supplier_User_Guide.pdfhttps://sysco.com/Products/Products/Quality-Assurance.html

https://sysco.com/Customers/Who-We-Serve/Restaurants.html

https://sysco.com/dam/jcr:fb11595c-0b02-48e6-9d10-0a9e781e5947/BSCC-ESS_Requirements_RDC_Only.pdfhttp://picaysalpica.sysco.com/751.html

http://picaysalpica.sysco.com/692.html

http://picaysalpica.sysco.com/documents/SYS15_1031_Sobremesa_Q1_021016_ENG_pgs.pdf

http://picaysalpica.sysco.com/documents/SYS15_0190_Sobremesa_Q2-2015_ENG.pdfhttps://sysco.com/Customers/Who-We-Serve/Government.html

http://picaysalpica.sysco.com/833.html

http://health.sysco.com/documents/2705745_Sysco_Green_Garbanzos.pdf

http://picaysalpica.sysco.com/618.html

http://picaysalpica.sysco.com/613.html

https://sysco.com/About/Company-Profile/The-Sysco-Story.html

http://health.sysco.com/687.html

Missing Image Alt tags:

https://sysco.com/dam/jcr:432bd80c-7ef5-4d4b-81cb-29616d65186d/Pot_de_Crema.jpg

https://sysco.com/dam/jcr:b6296778-c88c-45c7-8328-c821b4b13c0b/Chicharron-Bowl.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Products/Culinary-Solutions/CuttingEdgeSolutions.png/jcr:content/CuttingEdgeSolutions.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Products/Sysco-SHAPE/Lettuce-Tomatoes.png/jcr:content/Lettuce-Tomatoes.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Products/Sysco-SHAPE/FruitsVeggiesLog.png/jcr:content/FruitsVeggiesLog.jpg

https://sysco.com/dam/jcr:dbcad38e-4596-4d19-9c11-4abd4e70fb2b/DeliveryGoods.png

http://picaysalpica.sysco.com/images/8-15-17_Sysco_LandingPage_Image_CarneMolida_Name-01.png

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Products/Sysco-SHAPE/ChefPreparation.png/jcr:content/menu-labeling.jpg

https://sysco.com/dam/jcr:69241592-fe09-4f58-a95b-e3537a0c5121/foodie-logo.png

http://picaysalpica.sysco.com/images/parsley.jpg

https://sysco.com/dam/jcr:535401f0-d7e2-40fa-82fc-5e68f637cc50/CookTech.png

https://sysco.com/dam/jcr:80b6cda6-a94c-4471-8a4c-c6f163e0b9ce/GroundBeefIngredient_Main_02.png

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Travel/EuropeanImports.png/jcr:content/EuropeanImports.jpg

http://picaysalpica.sysco.com/images/ourpromise.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Restaurants/Warehouse.png/jcr:content/Warehouse.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Restaurants/LettuceBin.png/jcr:content/LettuceBin.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Travel/SheetsTowels.png/jcr:content/SheetsTowels.jpg

https://sysco.com/dam/jcr:013667fb-e611-46e5-9d67-69e7c6a6b08c/Partners.png

http://picaysalpica.sysco.com/images/SYS15_0119_Microsite_ChefOrtega_011915_EN2_THUMB_rdax_97x104.jpghttp://picaysalpica.sysco.com/images/SYS_Article5_LTOs_rdax_97x97.jpg

http://picaysalpica.sysco.com/images/Grains_rdax_97x28.jpg

https://sysco.com/dam/jcr:90ad6e3a-569c-4a1f-9744-28092fc0fe24/good-choice.pnghttps://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Restaurants/TruckLoad.png/jcr:content/TruckLoad.jpghttps://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Products/Sysco-SHAPE/GlutenFree.png/jcr:content/gluten-free.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Retail/CleaningCounter.png/jcr:content/CleaningCounter.jpg

https://sysco.com/dam/jcr:3e94726c-c0a6-46a5-8c77-8d203b2e3f14/net-impac.png

http://picaysalpica.sysco.com/images/newstipstrends2.jpg

https://sysco.com/.imaging/mte/sysco-theme/1200/dam/Sysco/Customers/Travel/GuestSupply.png/jcr:content/GuestSupply.jpg

2. Stuffs seems Okay:

Branded term without Site search found

Mobile Friendly Test:

Page speed test (Desktop and Mobile):

-For Mobile:

Score 70 is a good enough for SEO scoring in the mobile version. Need to improve.

-For Desktop:

In desktop version is not good enough for the visitor.

3. Content Audit:

Important page found:

4. Site-wide Content Audit:

Duplicate Content Issues:

5. Keyword Distribution on Contents:

I am manually checking keyword distribution and content structuring for every content.

6. Content Readability & Titles Audit:

Content readability and eye catchy Title audit are manually done by me. I read important page thoroughly and fix the issues manually. Site structuring and interlinking I have also checked manually.